Solution: I chose to do a rebrand for the Uptown Knauer Performing Arts Center located in West Chester, PA. I wanted to bring out the more fun qualities of the organization and show the variety of things that they host in their venue, including dance recitals, music concerts, comedy shows, acting performances and film showings. They also have their own sub-brand called Uptown Studio where they hold theatre classes and performances of their own for kids and adults.