Ensemble Arts Rebrand

Brief: Redesign Ensemble Arts Philly and create a broadsheet booklet, a website and a motion graphic that demonstrates the new direction of the brand. The motion graphic above would be included in the website beneath the navigation bar.

Tools: Illustrator

Solution: I had to create my own interpretation of their rebrand and what it could be based on the listing for their 2025 season of performances. They celebrate a variety of arts disciplines including different genres of music, dance and broadway with a mission to foster education and community in the arts. So, I focused on a unique typeface that demonstrates movement with a tapered treatment that represents the diaspora of arts that the organization hosts. The two-toned orange gradient symbolizes warmth and passion and the purple-blue contrasts to embody creativity and coolness.

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